The Eco-Fina Bottle is the latest evolution of Aquafina's ongoing efforts, which began into develop the lightest and one of the most environmentally-frien dly bottles in the market.
Aquafina attracts and retains new and existing customers by implementing a full service marketing strategy that includes traditional advertising initiatives, social media marketing, promotions and new product launches.
Advertising Aquafina utilizes a variety of traditional advertising tactics such as print, radio and TV as well as online marketing and digital strategies that include the social media portals Facebook and MySpace, and consumer-generated viral videos hosted on YouTube.
Branding Aquafina essentially sells a brand. In the crowded bottled water market, companies must differentiate their commodities from competitors.
In Aquafina's case, the brand differentiates itself among smaller brands through its affiliation with PepsiCo as well as its purification process in which "virtually all of the natural minerals are removed from the water, giving it a light, mellow taste," reports the web site My Spring Water.
Video of the Day Brought to you by Techwalla Brought to you by Techwalla Promotions Aquafina also regularly offers consumer promotions in the form of contests, coupons and giveaways as part of its overall marketing mix.
Additionally, Aquafina is the official sponsor of Major League Baseball. New Products Introducing new products and accompanying promotions sets many legacy brands apart from fresher competitors.
In recent years, Aquafina has introduced flavored water, sparkling water and an entire line of skin care and body products under the Aquafina banner. InAquafina announced its Eco-Fina bottle, which uses 50 percent less plastic than the previous bottle.PepsiCo Inc.
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of beverages, food, and snacks. It is a food and beverage company with a complementary portfolio of brands.
Text Aquafina to or enter below. By entering the Sweepstakes, you agree to receive up to four (4) reply text messages per entry from the Sponsor. PepsiCo and its Aquafina brand have been leading the way in pioneering sound environmental practices from the continuous improvement of its rigorous water purification process, to its approach in the design and construction of its packaging. After experimenting with a teen-targeted flavored sparkling water, PepsiCo's Aquafina is going back to the basics this summer with a new campaign for its core variety that is aimed at adults.
In a shocking reveal, the Pepsi corporation admitted that its Aquafina bottled water is not purified water or spring water, but simply plain old tap water.
The company will now be forced to change the labeling of the brand to reflect that it is just tap water. Pepsi review with Images: Besides the fact, Aquafina bottled water is nothing more than tap water which I just found out Pepsi must be making hand over fist on these inferior water containers.
Fresh and pure, Aquafina is the perfect companion for happy bodies everywhere. © PepsiCo, Inc. | This site is sponsored by Pepsico, however the opinions of the content providers are their own.
PepsiCo's Aquafina has admitted that they source their water from none other than the same water used to fill our toilet bowls, tap (or as labeled, a Public Water Source).
Although it took some time for them to admit it, they have and the truth is that neither the FDA nor the IBWA (International Bottled Water Association) feel that it’s.